Our Grocerant Guru® was the
first to say “Many legacy restaurant chain Boomer CEO’s are in a quagmire of stewardship. Unwilling to
dramatically redesign; concept footprint, menu items, or points of distribution
they are saddled with “canned” concepts once suited for the golden age of the
restaurant industry not for today’s consumer”.
That was back in 2014 but there has been some movement we are pleased to
say.
The executive team at Bloomin’ Brands understands that consumers
are dynamic not static at the team at Tacoma, WA based Foodservice Solutions® continually reminds us. Now the team at Outback Steakhouse and
Carrabba’s Italian Grill recently opened a co-branded takeout-only location in
Hollywood, Florida.
Tagged as an “express” unit the Bloomin’ Brands
executives clearly understand the undercurrents that are driving the ‘path to
purchase’ for meals at home that is portability. As regular readers of this blog know Steven
Johnson our Grocerant Guru® was the first to identified, quantify, and qualify portability as a key driver of grocerant niche growth.
CEO Liz Smith stated “Off-premise represents a
significant and incremental structural tailwind for the industry,” … takeout
and delivery orders could reach 25 percent of total sales.” The team at Foodservice Solutions® agrees if
they integrate the brand message of both brands into the brand promise with
customer relevant attributes.
Regular readers of this blog know that Steven Johnson Foodservice Solutions®
Grocerant Guru® was also first to identify, quantify, and quality the 65 Inch HDTV Syndrome back in 2012 that tracked customer
migration from restaurants and Eating-Out
to restaurant food for Eating-In. Today according to the MillerPulse index,
casual-dining traffic has been down for all but four months dating back to at
least 2012.
The team at Foodservice Solutions® would like
to ask; are you Looking A Customer
Ahead? Are your customer counts
increasing? Could outside-eyes help you drive top line sales and bottom-line
profits? Success does leave clues and within the grocerant niche space no one
can duplicate our success record. For
more contact: Steve@FoodserviceSolutions.us or visit or website at: www.FoodserviceSolutions.us
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