Our Grocerant Guru® was the first to say “Many legacy restaurant chain are in a quagmire of stewardship. Unwilling to dramatically redesign; concept footprint, menu items, or points of distribution they are saddled with “canned” concepts once suited for the golden age of the restaurant industry not for today’s consumer”. That was back in 2014 but there has been some movement we are pleased to say.
The executive team at Bloomin’ Brands understands that consumers are dynamic not static at the team at Tacoma, WA based Foodservice Solutions® continually reminds us. Now the team at Outback Steakhouse and Carrabba’s Italian Grill recently opened a co-branded takeout-only location in Hollywood, Florida.
Tagged as an “express” unit the Bloomin’ Brands executives clearly understand the undercurrents that are driving the ‘path to purchase’ for meals at home that is portability. As regular readers of this blog know Steven Johnson our Grocerant Guru® was the first to identified, quantify, and qualify portability as a key driver of grocerant niche growth.
CEO Liz Smith stated “Off-premise represents a significant and incremental structural tailwind for the industry,” … takeout and delivery orders could reach 25 percent of total sales.” The team at Foodservice Solutions® agrees if they integrate the brand message of both brands into the brand promise with customer relevant attributes.
Regular readers of this blog know that Steven Johnson Foodservice Solutions® Grocerant Guru® was also first to identify, quantify, and quality the 65 Inch HDTV Syndrome back in 2012 that tracked customer migration from restaurants and Eating-Out to restaurant food for Eating-In. Today according to the MillerPulse index, casual-dining traffic has been down for all but four months dating back to at least 2012.
The team at Foodservice Solutions® would like to ask; are you Looking A Customer Ahead? Are your customer counts increasing? Could outside-eyes help you drive top line sales and bottom-line profits? Success does leave clues and within the grocerant niche space no one can duplicate our success record. For more contact: Steve@FoodserviceSolutions.us or visit or website at: www.FoodserviceSolutions.us