When you brand has a ‘halo’ of ‘better-for-you’ around it you want your customers to embrace that ‘halo’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. CoreLife understands that most consumers desire a ‘healthier’ lifestyle at during January.
CoreLife has developed a brand invitation that edifies both the brand and consumers desires for a ‘healthier’ lifestyle at the start of the year. So, what if your New Year’s health plan only took 21 days to change your habits with detailed instructions from a qualified health professional? The CoreLife Challenge platform, is a 21-day food revolution beginning at all CoreLife locations on January 22, 2020 designed by CoreLife Eatery co-founder Todd Mansfield.
So, Mansfield, who spent decades practicing physical therapy, functional medicine, and training in nutrition, created the CoreLife Challenge to provide easy and functional guidelines to improve health and athletic performance. CoreLife Eatery is an active lifestyle restaurant that has always prioritized using fresh ingredients free of trans fats, artificial colors, sweeteners, artificial additives and GMOs.
Here is how it works; “the 21-day challenge, which is free of cost, participants will adopt a diet that emphasizes vegetables, protein, healthy fats, yogurt, fiber-rich foods and bone broth and eschews sugar, fast food, wheat and gluten, packaged food, trans fats, dairy and soy. All meals offered at CoreLife adhere to these standards, and customers and previous challenge participants have lauded the results they’ve achieved from following Mansfield’s plan.
Participants get the added bonuses of $1 bone broths on Mondays and Thursdays, a $10 CoreLife credit when signing up on the app, and triple the usual reward points with each purchase.”
Just like you and me, so instead of a celebrity endorsement, participants in this year’s CoreLife challenge will be featured on the brand’s social media, to showcase their successes and encourage others to get on board with the movement. How is your brand edifying its relationship with consumers?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.