Success does
leave clues and Hot Dogs are moving-up in 2020 as consumers seek new formats,
food combos and footprints to shop, eat, drink and socialize according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regular readers
of this blog know that one of the best ways for a brand to extend its reach is
with a unique partnership. A partnership
that is familiar yet creates a platform that can be differentiated from everyone
else drives new electricity with relevance into brand messaging.
Samantha Rincione, the founder and CEO of
CRAVE Franchising LLC stated “At Crave we
always want our customers to have the freedom to make their meals their own. We
have 20+ toppings that customers can choose from for their hot dogs and
sandwiches. We felt that a self-serve beer wall was integral to our success,
allowing customers to pick their own beer, wine or cider and have as much or
little as they choose. PourMyBeer
self-pour technology makes it easy and efficient so it’s a safe environment for
families, parties and more. It allows them to taste and try what they like best
and supplement their delicious BBQ or hot dog meal with the right beverage of
their choice.”
Now that’s
interactive participatory fresh food marketing that will edify Crave’s
relationship with consumers specifically Millennials and Gen Z consumers
looking for discover according to Johnson. PourMyBeer allows Crave’s guests to try any or all
of their offered beverages in whichever quantity they prefer as they get
charged by the ounce, self-pour also lowers the wait times – and for Crave, the
technology lowers operating costs by saving on labor and wasted goods.
The founder and CEO of PourMyBeer Josh
Goodman said: “After getting to know the
Crave team over the last few months, it's clear that our values and motivations
are aligned… We want to help them and their franchisees crush it with our
self-pour technology in 2020 and beyond."
Background: Crave is a fast-casual BBQ
and Hot Dog Franchise with a self-pour beer wall. The modern rustic interior is
an inviting family-friendly atmosphere. One of the fastest-growing BBQ
franchises in the US, Crave focuses on customer service and quality. With 20+
toppings to choose from the hot dogs can be made to a customer’s liking. The
menu also features BBQ, Monster Pretzels, twice baked potatoes, desserts, and
amazing sides. There are currently five operating units to end 2019, with a
minimum of seven more expected to open in 2020. How are you driving growth, relevance
and new electricity?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, Online ordering, delivery, plant based
foods, sampling, toy’s, beer, developing
brands, unique urban clothing, grocerant positioning, fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why? This new partnership does all of that.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
Battle for Share of Stomach
No comments:
Post a Comment