Wednesday, January 8, 2020

The Grocerant Niche is for Time Starved Flavor Charged Millennials


Millennials in search of food discover are “Time starved yet flavor charged consumers seeking meal components from both traditional and non-traditional retail outlets” according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
The grocerant niche focus is Ready-2-Eat and Heat-N-Eat fresh prepared food that can be mixed and matched as meal components customizing a meal for one or a family meal.  Consumer are seeking meal planning that included fresh prepared meal components that are filled with flavor that can be bundled into customized family meals or a personalized meal according to Johnson.
So, it is no surprise that 82.3% of meals assembled and eaten at home for dinner in Q four 2019 include at least one Ready-2-Eat or Heat-N-Eat meal component according to Foodservice Solutions® latest grocerant scorecards.  Building a consumer retail food brand today requires a consumer focus, flexibility, and foresight with a fresh flavorful grocerant niche twist.
Cultivating a brand is more important that managing a brand. Brands are dynamic not static. Brands evolve, develop, and grow with/for the consumer according to Johnson.  Identifying distinctive differentiated programs, positioning and consumable’s by day part that reflect the brand, industry trends, consumer preferences with an eye on meal component bundling is a key to success in 2020.
Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in the grocerant niche Ready-2-Eat and Heat-N-Eat is an art; well understood by the team at Foodservice Solutions® who have been tracking the growth since 1991.  Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables requires both IQ and EQ. 
The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar. Are you growing top line sales and bottom line profits? Have you considered offering more grocerant niche options?
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson


Battle for Share of Stomach


2 comments:

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