Consumers are dynamic not static and when the customer moves if your brand does not move with them your brand loses relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
It’s evolve or die according to Johnson. While year over year customer counts declined once again for chain restaurants during 2019 according to TDn2K. Little Caesars is evolving with a new partnership targeting customer relevance in an effort to drive new electricity into the Little Caesars brand according to Johnson.
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging. How is your company positioning to grow the top and bottom line? Little Caesars partnership with DoorDash is a great step forward.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
Little Caesars, said that it has delivery available nationwide. Third-party service DoorDash is providing last-mile delivery for a service available only through the chain’s website and mobile app. Delivery will be available even on single-pizza orders, the company said, and customers will be able to access its full menu at all operating hours.
While, Little Caesars could be found on Grubhub and Postmates, they never officially offered delivery. But now, delivery is available directly through the Little Caesars app and website with orders "powered" by DoorDash, meaning the delivery company supplies the tech and delivery couriers.
Note and this is big; prices on the app and website are the same as traditional pick-up orders, according to Little Caesars. Adding incremental value for customers wanting delivery.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.