Back in the day (2004) Starbucks introduced a soy latte. That’s what leading companies do, they innovate, imitate, and incorporate consumers unmet need-set according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Consumers are dynamic not static and so is Starbucks. So what did they do as the consumer continued to evolve? Well, they added coconutmilk to its lineup in 2015 and almondmilk in 2016. The company’s Research & Development team also began creating new beverage to highlight the flavors of the non-dairy milks like Coconutmilk Mocha Macchiato and Horchata Almondmilk Frappuccino blended beverage.
So, What’s next? Three new plant-based milk alternatives have arrived they are Almondmilk, Oatmilk, and Coconutmilk. Consider this Starbucks has been in the ‘plant-based beverage’ space since 2004. Have you? Success does leave clues and when it comes to plant-based food and beverage Starbucks has left many.
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant