Sunday, January 26, 2020

Hat’s off to 7-Eleven Proving Evolving Works




Brands must evolve or die regular readers of this blog know so well as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® reminds us weekly.  Today we want to tip our hats to the team leading 7-Eleven for reaching a new milestone of 70,000 locations worldwide.  Success does leave clues and 7-Eleven has left many within the food retail sector.  Congratulations on a job well done.
Today, customers can visit 7-Eleven in 17 countries and regions around the globe. So, how do you define success growth?  Well, in 2019, 7-Eleven opened one store approximately every 3.5 hours. As it continues to grow, the company remains focused on its role as a good corporate citizen, addressing social and environmental issues important to customers and the communities in which they live and work, according to 7-Eleven.
7-Eleven President and CEO Joe DePinto stated "Over 93 years we've grown from a small local ice house in Oak Cliff, Texas, to a global and iconic brand that is 70,000 stores strong,"  "That strength is due to a relentless focus on meeting the needs of our customers. We'll continue to place our customers at the forefront of all we do." Customer focused and always evolving 7-Eleven is on track to continue to grow.
Did you know that 7-Eleven store was the first Convenience store to sell Coffee To Go, the first Convenience store to sell Gas, the first to offer ATM service? In fact, 7-Eleven sells more than 1.2 million cups of coffee per day, they sold over 33 million Pizzas last year, over 30 Million pounds of chicken wings, and over 81 million bananas a year.   The consumer is dynamic not static 7-Eleven is a dynamic brand.
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869



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