Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food was top of mind at Carrefour when they recently acquired Dejbox the lunch delivery specialist according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regular readers of this blog know that The Carrefour Group, is one of the world’s leading food retailers. With the acquisition of Dejbox, a pioneer in lunch delivery for business employees located in suburban and outlying areas Carrefour is expanding its consumer touchpoint directly where the consumer is focused on meals according to Johnson.
What is clear is that Carrefour grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components are now taking center stage. Consumers are dynamic not static and consumer migration from ‘shelf stable CPG’ products has created a “Food Transition” of sorts or an all-out BATTLE FOR SHARE of STOMACH according to Johnson.
Dejbox specializes in lunch deliveries for business workers in suburban and outlying areas of selected French cities today. However, watch for that focus to expand. Styled as an 'online canteen', Dejbox was founded in 2015 by entrepreneurs Adrien Verhack and Vincent Dupied, and offers a range of fresh, cooked and seasonal dishes at a set price, which are then delivered to a workplace at no extra charge.
The platform was developed to 'meet the needs of the more than 10 million French employees who work in the urban hinterland and very rarely have access to an onsite dining service', Carrefour said in a statement. Carrefour said that it is confident that following the acquisition, Dejbox will be able to expand its French operations 'at a rapid pace', as well as move into international markets.
Amélie Oudéa-Castera, executive director for customers, services and digital transformation at Carrefour stated “This acquisition, which reflects Carrefour’s desire to become the leader in grocery e- commerce, is a strategic one”.
“It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.” Globally grocerant growth will accelerate in 2020 as consumers seek Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components.
For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869