Thursday, June 18, 2009

Grocerants are growing in popularity and customer acceptance. The ready to eat ready to heat niche is on fire. Today I simply want post this press release from Papa Murphy’s Take and Bake pizza! They are a full defined grocerant in the restaurant sector! Supermarkets, Convenience Stores and grocery stores should take notice that quality and credibility are attributes of the Grocerant niche.
“VANCOUVER, Wash., June 17 /PRNewswire/ -- Papa Murphy's International, America's largest take 'n' bake pizza chain, was recently ranked among the five leading chains in the Top Food and Top Service(1) categories of Zagat's 2009 Fast Food Survey. Results were based on the responses of 6,107 consumers who participated in the survey, which charted Papa Murphy's with In-N-Out Burger, Panera Bread, and Chipotle - 103 total best-in-class chains nationwide.
"We're honored to be recognized in such an esteemed survey as Zagat's," said John Barr, Papa Murphy's CEO. "The accolades we receive are always a result of our hard-working, enthusiastic franchise owners and their crew members. From sun up, when they make our dough fresh in each store, grate the cheese and chop the vegetables, to sun down, when the last pizza goes into a customers' oven, our owners and crew take great pride in the Papa Murphy's brand. My hat's off to them."
Papa Murphy's, now the fifth largest pizza chain in the country, currently operates over 1,100 locations in 32 states and two provinces in Canada. A key driver of Papa Murphy's success is the connection the consumer has with the product. Not only do they decide which fresh, high-quality ingredients top their pizza, but customers have the pleasure of baking it (or grilling it!) for a piping hot, delicious meal whenever they want.”

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