Monday, October 26, 2009

The food umbrella is changing.

The price, value, service equilibrium is resetting in Grocery stores, Restaurants and C- stores. Each is reconfiguring their ready to eat ready to heat Grocerant niche food product lineup. Looking for new product, packaging and consumer price points that will drive traffic. All have noticed a discontinuity in consumer food shopping behavior and all are fighting for share of stomach. Contributing to this displacement is a focus by restaurant chain leaders on short term market metrics particularly price which takes the focus away from the consumer. Which in turn has caused a loss is consumer traffic as important as price might be other attributes are much more important. The consumer is turning to the grocery store hot food section (ready-to-eat).

The problem is the grocery stores were not ready for the droves of consumers. The have dropped the ball. The food quality at many Grocery store ready-to-eat & or ready-to-heat departments is reflective of a bygone era of fried food or heat lamp food warm with few qualitative attributes. Operators must understand foodservice customer service in the hot food ready to eat niche, just like all other sectors quality is king! There are of course exceptions like Wegmans, Central Market, A&P and Metropolitan Market.

Consumers are experimenting and shopping around; flavor, appearance and authentic quality are all under a watchful eye. The battle for the consumer dollar continues in the Grocerant ready to eat ready to heat niche is on the move.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging marketing integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche and has been since 1991 Contact: Or Grocerant The Next Big Wave can be found at:

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