Tuesday, October 27, 2009

Leveraging Food for success not lost in translation!

Cross-marketing opportunity abounds in today’s world. I want to congratulate Burger King Japan for teaming with Microsoft Corporation and building an eye popping promotion around Windows 7 operating system. This limited time offer (LTO) is perfect to garner attention and focus on a core product! The Whopper is a foundational product for Burger King and this promotion is complementary to heart of the brand. Burger King is on message, on point and reinforcing a qualitative point of differentiation. The seven-patty Whopper offer is staged to coincide with the worldwide hoopla tied to the release of Windows 7, the latest version of Microsoft’s market-share-leading operating system. Microsoft for its part will receive a Whopper of an endorsement.

Nothing is lost in translation when two powerful global brands team up for an LTO. Legacy brands have an obligation to interject fun, excitement while reinvigorating customer interest. Success does leave clues and this powerful bundle of brand messaging will contribute to on-going success of both companies. Most marketers believe that a brand is a promise of value that results in a positive collection of perceptions, and poking fun is positive. Is you brand fun, contributing to on-going value creation. What is your food brand doing to ensure your inching closer and closer to the consumer? For more or contact information use these links: http://www.linkedin.com/in/grocerant or contact me directly at:www.stevejohnson77@msn.com

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