Saturday, October 3, 2009

Not your Mothers Roller Grill Please!

The grocerant niche is changing the way America consumes food, where they but it and how it is packaged. If we look around we see the “king” roller grill cooking 7-Eleven testing 45 new menu items according to Convenience Store News. “The new stores will offer a range of 45 new freshly prepared food items, developed with market trends in mind. The new offer includes a hot breakfast menu of bacon and egg muffins, ham and cheese croissants, and toasted sandwiches cooked to order, according to the report. Other foods include focaccia, pizza, soups and salads.”

Building on there successful food program through Asia 7-Elevens test will attempt to bring quality freshness and industry buzz back to the leader in US based convenience stores. It’s obvious that they are now chasing the convenience store leaders like Rutters, Wawa, Sheetz all of whom serve product not from the roller grill like pot roast & mashed potatoes, deli fresh sandwich, pizza, salads and soup. Wow has this niche changed. Grocerant style food, prepared, portable and priced to sell is developing into quite a niche. To learn more on how you to can benefit from this niche contact Steve Johnson at Tacoma, WA based Foodservice Solutions where Product SWOT or Positioning SWOT analysis are available.

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