Monday, November 16, 2009

Branding ready-to-eat and ready-to-heat prepared grocerant style food, the time is now.

Convenience Stores, Grocery Stores, Supermarkets can benefit greatly by branding and building their private label ready-to-eat and ready-to-heat Grocerant style food. Recent comments to Convenience Stores News global research specialist The Nielsen Company CEO David Calhoun when asked about the growth of private label or store brands, “Calhoun observed that retailer brands will continue to gain at the expense of secondary and smaller brands. "U.S. retailers are still in catch up mode toward world class brand strength," said Calhoun, who added retailers’ move into store brands is "not a zero-sum game. It’s a partnership to fulfill consumer needs."

The opportunity in private label ready to eat Grocerant has never been better. Most organizations now have category managers and brand or product private label brand managers. Resetting of the price value quality equilibrium will benefit those whose brand established brand identity with validity. That is just what brand managers do. Building your brand within the stores will drive top line sales and bottom line profits.

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