Monday, November 16, 2009

Bring life to your Private Label foodservice prepared food!

With profit margins growing in the prepared food grocerant niche retailers are building private label brands. We are just at the infancy of a new boom in food retailing. Currently we are witnessing the creation of store branded meals which include an entrée with identity. This is taking place nationally by daypart and by region providing sustainable credibility in private label prepared food.

With ever increasing quality of visceral presentation private label prepared food is moving from a place of ambiguity to the front line in garnering new customers, building loyalty and increasing customer frequency. Soon grocery stores, supermarkets, convenience stores will bring in new ideations on food, food retailing and positioning within the stores exciting consumer with new products and programs.

Loaded with business acumen the key will be to bring product with authentic integrity and trust to the consumer. This will take a well rounded foodservice background and intense interpersonal savvy. With proper priorities, solid framework both brand retailer and manufactures will be able to rise to the challenge; creating a niche that will thrive and drive profit for both. Success leaves clues and the customer has left us many. of Tacoma, WA is the global leader in the Grocerant niche providing Ready-2-Eat and Heat-N-Eat program assessments aka Grocerant Niche assessments. 1-253-759-7869 or or leave a comment below.

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