Wednesday, November 11, 2009

Foodservice bundled prepared ready-to-eat and ready-to-heat food is always better with a treat!

Philadelphia Cream Cheese with a toasted bagel, Budweiser beer with Nacho’s are items we all know go well with each other. However Grocery stores, Convenience stores and Restaurants spend time bundling appetizers and entrees, salads and sandwiches. Its time that the they focus on the entire meal.

They need to bundle by daypart and include fruit, and vegetables with each meal period. This will accomplish an authentic approach to each meal providing a platform for additional consumer creditability. Increase both visceral and tactical sense and sensibility about meal eating. Provide incremental income while increasing the check size. Then a single cookie can be included to complete the meal. Success leaves some clues and bundling items the way consumer think is just one of them.

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