Sunday, November 22, 2009

The Food fight at 4 PM. Who’s fighting for you?

When 4 PM rolls around most Americans start wondering what am I going to have for dinner and very, very few will even entertain the idea of cooking from scratch. Most people don’t have a clue what they want let alone what is for dinner. At least that is what research has shown over the past several years. Bundled prepared meal components are changing and evolving by region and family size. The opportunity to enhance the dinning experience via the grocerant niche has never been better.

At 4 PM the competition between Supermarkets, Grocery Stores, Convenience Stores and Restaurants is in full swing. The Grocerant sector, that is to say the prepared ready-to-eat and or ready-to-heat food sector is booming. Restaurants tout rapidly growing takeout or Take Away foods. Grocery Stores and Supermarkets are pushing the high margin prepared portable food section all the while Convenience Stores are bundling and pricing ready-to-eat and or ready-to-heat-food extremely competitively. Most consumer research reflect that the food components in each category are getting better and better as well. It’s a true fight for today’s consumer.

Foodservice Solutions we specialize in understanding successful bundling of the prepared ready-to-eat and ready-to-heat food niche. It is the most profitable niche in the Supermarket and Grocery sector and growing in consumer popularity. If you would like a strategic grocerant program assessment leave a comment and someone will contact you.

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