Friday, November 27, 2009

Wawa must be the Northeast leader grocerant in ready-to-eat and ready-to-heat food prepared food.

Why else would supermarket chain Giant who is now building a convenience store with six double sided gas pumps describe the convenience stores as “It’s the exact same setup as Wawa”. In the event that Giant is successful duplicating the layout, the outstanding consumer interactivity and participatory feel of a Wawa they will be well on there way to continued growth and success. Giant’s proposed Hilltown Plaza convenience store location could well become a template for others in the Northeast if it is successful.

Wawa has been identified as the third largest food retailer in the Delaware Valley. This reflects strongly on the type of food and beverages that they offer and the relationship that they have built within the community. Many brands offer products and services that are commodities but they're successful in developing some differentiation for their products and services that consumers are sold on, which Wawa has been able to do, then continued success is at hand.

Giant is a trusted brand in the Northeast. The best brands are flexible and capable of reshaping and reinventing themselves and their messages over time. Coca-Cola is a good example of a brand that has never abandoned its core product but has evolved its message over time to keep up with changes in the marketplace and society at large. It looks to me as if Giant is on track to keep pace with the ever adapting consumer. Contact me for more at: or leave a comment below.

1 comment:

  1. Giant of New Jersey, was, I believe, the first supermarket to introduce 'scanning and UPC' back in about 1976. I used to sell to them back then.
    It's about time that a progressive chain store, got off of its progressive butt.