Wednesday, November 17, 2010

Bob Evans understands the Top 6 reasons consumers are buying ready-to-eat or ready-to-heat food!

Foodservice Solutions® 5 P’s for food marketing are a path for chain restaurant success. Success does leave clues and many retail food operators are now adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price.

Bob Evans stores are now reversing course and focusing on the 5 P’s of retail foodservice marketing. Steve Davis Bob Evans CEO. Stated “Carryout is a growth opportunity for us. In five Ohio stores equipped with a “Taste of the Farm” grab-and-go area to push carryout, off-premise sales are outpacing the rest of the system, Davis said. Those units also recorded a rise in dine-in sales, they added. Carryout sales now represent 11 percent of sales at Bob Evans “

Companies that develop a platform that allows meal co-creation; in the car, at the office or at home are winning the heart’s and minds of today’s retail food consumer. The grocerant niche comprised of the ready-to-eat and ready-to-heat fresh prepared food is driving the success of the retail foodservice today.

Each sector has innovators; Restaurants started with Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more! Grocery started with Wegmans Metropolitan Market, Whole Food and now fast charging Safeway and the “lifestyle stores. Convenience Stores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 & Eleven.

1. Visceral presentation, Freshness based on how it looks and is presented.

2. Bundling, the ability to build your meal with components family member will eat.

3. Individualized portions, power to select quality and quantity of items viewed.

4. Convenience, unit /store location on the drive home from work.

5. Time Saving, ability to evaluate price vs. time to cook from scratch.

6. Portability, empowering choice eat in or take home / office.

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or

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