Tuesday, November 23, 2010

In foodservice differentiation does not mean different it means familiar, but with a twist.

Fresh prepared ready-to-eat and ready-to-heat food is empowering, sales, customers and success in every sector of retail including non-traditional food companies the ilk of: Walgreens, Rite Aid, Sears, Target, Amazon, 7 Eleven.

This blog continues to focus on the grocerant ready-to-eat and ready-to-heat fresh prepared food sectors of the foodservice industry. The ability to bundle Mix and Match meal components for a meal is empowering consumer choice. In addition the focus is on the role of food products within the mix and match component set.

Fresh prepared, ready-to-eat and ready-to-heat food is driving sales and profits in the restaurant, grocery and convenience store sectors. Most interesting is the strength of motivation and empowerment that customer are developing for this sector.

Sheetz a leading Northeast convenience store company has had lots of success with it’s “Made To Order—MTO” sandwich program. So much so that now their customers are producing videos and posting them on YOU Tube. I have posted the link here or visit: Sheetz MTO video on YouTube http://www.youtube.com/watch?v=orlFI7SbS8A.

The Grocerant niche is about convenient meal participation, differentiation and individualization. Success does leave clues and many retail food operators are now adopting Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price. Join me here on my blog for insights, information on today’s foodservice

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant

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