Monday, November 15, 2010

Mobile Marketing and consumer are ubiquitous if you want them get them!

Within the grocerant niche of fresh prepared ready-eat and ready-to-heat food we now see that Mobile Marketing can make a difference. Dean Steinman CEO of has convinced me that, Mobile Marketing is not the future; it is the present. It’s here now, and it’s not going away. Here is how he started with me.

“Text Messages Demand Attention

Please answer this question: “If you get 50 texts, how many do you look at?” I’m guessing almost everyone answered the same way, “Every One.” Imagine: A marketing message almost guaranteed to be seen by everyone who gets it . Which is why Mobile marketing is poised to bring results that can dwarf other channels, times they have changed.

Email Received by Mobile Has Better Odds, Too

Do you get your emails on your cell phone? If so, chances are you will not look at those emails again when you get to your computer. Which means that, increasingly, marketers have one chance of getting the person who opens a Mobile email to take a call to action.

Every Email Needs Its Mobile Counterpart

If you are asking a message recipient to buy something, register for something, see a video, or get more information, that email must be Mobile ready. Unfortunately more than 90 percent of websites are not Mobile ready. So if you are having the end user click to your site from that email, you must now make sure they can get the same experience on their phone as they can from their computer.

Mobile Marketing Is Fresh

Are you getting lower and lower results from your email and direct mail campaigns? The reason probably is that you are reaching the same person over and over again, using the same methods. Now you can implement a Mobile component in your next campaign.

Mobile Marketing Can Be Broad, Variable, and Targeted

Right now, today, it’s possible to reach over 100 million Mobile numbers who have opted-in to get relevant text messages. This database can be broken down by hundreds of demographics, including geo location, age, income, homeownership, job title, musical interests, sports preferences, buying habits, etc.

Mobile allows the end user to mirror the computer experience while they are out in the world. Mobile allows companies the ability to deliver their brand or message at rates of return that are far exceeding other channels.

The bottom line (and the bottom line is what all marketers are interested in, right?) is: By implementing Mobile with your next direct mail or email program you can expect to see results skyrocket from previous campaigns.” If you have more questions contact Dean at

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or

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