Wednesday, November 10, 2010

Fresh prepared ready-to-eat or ready-to-heat; Rutter’s Pizza is a hit!

Grocerant ready-to-eat and ready-to-heat food has been driving top line sales and bottom line profits around the country. Most importantly grocerant ready-to-eat and ready-to-heat food is building customer frequency and loyalty. Rutter’s has understood this and capitalizing on the trend.

Rutter’s fresh-baked pizza is “prepared within three minutes -- comes in cheese and pepperoni and for no additional cost customers can add as many as six toppings that include: onion, mushroom, green pepper, sweet pepper, jalapeno pepper and black olive.”

Look out Pizza Hut and Papa Murphy’s Jerry Weiner, vice president of food service said in a statement. "They can stop by Rutter's for a hot pizza in a matter of minutes or bake one at home. Either way, they're getting a delicious meal.

Rutter's continues coddling consumer choice and offers a "take and bake" identical version of the pizza -- in cheese and pepperoni flavors -- in its refrigerated sandwich case”, Weiner said. Jerry Weiner and Rutter’s are doing things right. If success leaves clues this company is one too watch.

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or

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