Thursday, November 4, 2010

The global attractiveness of the grocerant niche drives sales.

“How can you govern a country that has 246 varieties of cheese?” by Charles de Gaulle

The French have been producing and selling sous vide products for years. In fact Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price was in large part developed visiting, studying tracking the success of sous vide and other prepared food products in France.

The grocerant niche focusing on fresh prepared ready-to-eat and ready-to-heat food was made to order in France. The French consumer loves to eat customized food products that are or can be localized with flavor or product the sous vide process allows them to do that.

In a country with at least 246 types of cheese chef’s understand the need for customized products. The grocerant niche continues to grow in France and expand with some chefs now utilizing molecular gastronomy. Fear not the focus is on Artisans and Authenticity no matter how the food is prepared will continue to rule the day in France and around the world.

Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit or

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