Tuesday, January 11, 2011

Chain food retailers leverage manufactures innovation to drive LTO’s

Restaurant chain operators, Conveniences stores and legacy grocery store prepared food managers are leveraging retail food manufactures experience in developing new food products. The ability to tap into manufactures innovation teams, new technology, food safety monitoring and consumer insights saves money and time to market for new products. Burger King, Starbucks, Wawa, and Church Chicken all understand the importance of innovation. Safeway, Kroger, Albertsons, will all soon be following the lead of H.E.B, Wegmans, Trader Joes.

Creating or identifying distinctive differentiated food consumable’s as an entity with identity is an area every company must excel today. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables is the key to your success. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar.

Nestle, Bimbo, Tyson, Smithfield, Kraft, Johnsonville Ore-Ida and Puratos are just a few of the companies offering culinary development assistance, innovation center tours along with new product development assistance. Foodservice Solutions® can provide a private product niche emersion tours. You have a product niche you need filled, quit thinking within your four walls think beyond then to your customers.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant

No comments:

Post a Comment