Thursday, January 20, 2011

Grocerants are about ready-to-eat or heat-N-eat fresh and prepared food.

While the hamburger may have ruled day in the Restaurant industry consumers are finding flavor in the Grocerant sector expanding options. Many restaurants are or can be grocerants, however to find success they will have to reach beyond there current offerings. Utilizing Foodservice Solutions® 5 P’s of food marketing will be key to a concepts success.

During the past 4 decades hamburgers drove sales and propelled the overall restaurant industry. Without a doubt the hamburger is now globally recognized as a penultimate American food. It is ready to eat, hand held and prepared to eat on the run; convenient, simple and affordable. Unfortunately overall the restaurant industry is showing a lack of innovation in new outlets or food products.

Might we have seen the tipping point now that, Bobby Flay, Emeril Legasse each have opened new gourmet burger restaurants. We have Wendy’s, McDonalds, Burger King, Sonic, In-N-Out Burger, and fast growing Fatburger, Smashburger and Five Guys Burgers.

Simple and affordable is also arriving at C-stores, Grocery stores, Supermarkets in the form of Grocerant prepared ready-to-eat and ready-to-heat single and two person meals or meal components. The attraction here is it’s more than a “burger” the segment is filled with flavors from Chinese, Mexican, Italian, Greek, Japanese’s, and American fare.

Grocerants are about more choice for the consumer with items portioned for 1 or 2 people infused with traditional flavors known around the world which bring an added simplicity in serving. The innovation is in choice with items that range from: Fired Chicken, Asian Cappellini, Spaghetti & Meatballs to Chicken Pad Thai Noodle or a Reuben Chicken Breast.

Success does leave clues and one of them is that the consumer has moved and our foodservice concepts must move with them.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or

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