Friday, January 28, 2011

Winn-Dixie from chapter 11 too the grocerant chapter.

If success were ever to leave clues Peter Lynch Winn-Dixie CEO utilizing a cross-functional team sure picked up all the right clues. Under Lynch’s sound leadership Winn-Dixie will be buoyed by positive consumer response to the newly remodeled and re-positioned units.

Entering the grocerant niche filled with fresh and prepared Ready-2-Eat and Heat-N-Eat foods with both feet took intense research, a consumer focus and a heap of wisdom by Lynch. With a regional decentralized focus, local and sustainable products Winn-Dixie is off to a great start.

Transformational times call for a transformational leader Lynch is all of that. His team’s ability to vertically integrate grocerant niche filled fresh and prepared Ready-2-Eat and Heat-N-Eat foods into the weekly and daily strategic marketing plan is complementary too contemporary consumer preference. In a recent visit to Winn-Dixie I witnessed isles filled and smiles on both customers and employees. Success does leave clues, and the grocerant niche is a big driver of success.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or

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