Wednesday, January 19, 2011

Hand Held Foods bundled for conveniences will drive sales at Caribou Coffee

The grocerant niche filled with ready-to-eat and ready-to-heat fresh and prepared “better for you” food niche is the booming sector within retail foodservice today. Caribou Coffee is jumping in and will reap the momentum building top line sales and bottom line profits.

After following Starbucks lead last year and adding oatmeal to its menu Caribou Coffee is now ready to break out with its own leading “better for you” food. The sandwiches includ a Chicken Apple Sausage Daybreaker, Egg White and Turkey Bacon Daybreaker and Veggie Daybreaker, as well as two mini sandwiches: Turkey Bacon Mini and Turkey Sausage Mini. The Caribou Coffee Daybreaker and Mini breakfast sandwiches are made with all-natural Wisconsin cheddar, chicken apple sausage and spinach Florentine served on oven-warmed brioche rolls, ciabatta and biscuits. Each breakfast

Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are in play here again. Understanding the importance of vertically integrating product mix, brand messaging within the 5P’s of food marketing will produce results.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or

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