The price, value, service equilibrium is resetting in Grocery stores, Restaurants and Convenience stores. The wildly successful Subway $5.00 foot-long stated it. The QSR value focused $1.00 menu propelled it and now Walgreens, 7 Eleven, Target, Amazon and Sears are all selling fresh food and prepared meal components. Dollar stores are entering the crowed space and the consumer is going to win.
This is the grocerant niche filled with ready-2-eat and heat-N-eat fresh and prepared food. Consumers are looking for new products, new packaging and time saving options, in ready-2-eat and heat-N-eat food. They are attracted by the fresh prepared focus; new portion size and price points. Which provide a strong margin for increased profitability for the retailer?
All sectors have noticed a discontinuity in consumer food shopping behavior and all are fighting for share of stomach. Contributing to this displacement is a focus on short term market metrics particularly price and away from the consumer. Which in turn has caused a loss is consumer traffic in some sectors. There are other attributes that are much more important to the consumer, yet many don’t take time to look. The consumer is turning to the grocerant sectors ready-2-eat /heat-N-eat prepared food options in each sector that offers it.
Outside eyes can deliver top sales and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson
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