Versatile, convenient, made to order, sandwiches, burgers and wraps encapsulate fresh, personalization, and portability. That by the way just happens to be the heart and soul of the grocerant niche; personalization, portability and portion size.
Bonnie Riggs, of market research company, The NPD Group stated: "Sandwiches, burgers and wraps are the most resilient food category in this economic downturn… The reason is it's one of the few categories that has mass appeal. Sandwiches, burgers and wraps are accessible, customizable, affordable, portable, and can be dressed up gourmet-style or dressed down."
Both quick service and full service restaurants experienced growth in this category all the while the overall restaurant industry traffic experienced consecutive quarterly declines. Safeway’s Lifestyle stores and Kroger have joined in the fresh “sandwich” game and are seeing solid results.
Convenience stores fresh prepared grocerant food leaders Wawa and Sheetz have for years exploited this area to build top line revenue and grow bottom line profits. Now they are adding the Mix & Match combo options and building customers frequency and loyalty.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/grocerant or twitter.com/grocerant
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