The grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores and chain drug stores all selling fresh prepared, portable convenient meal solutions. Targeted at the time-starved consumer with ready-2-eat or heat-N-eat fresh prepared food components that are “better for you”, portable and portioned for one or two.
These meal components can be bundled into a meal of the consumer’s choice. Grocerant food refers to any retail food item that is fresh prepared ready-2-eat or prepared heat-N-eat, sold in a Grocery store, Convenience store, Restaurant or Drug Store that can be in a To-go or Take Away format. Most retail companies goal is to create a collection of branded private label entrée and side dishes that have niche leading identity.
Traditionally these items can be found in restaurants under the To-go, takeout or take away (drive-thru) or delivery section, grocery stores in the deli / lifestyle section of a grocery store, C-stores in the prepared food area and prepackaged, ready-2-eat items. If success leaves clues we have garnered that most retailers are having success developing a reputation for their unique flavor profiles, right size packaging, while creating a halo of better for you around their offerings.
Around the world we are now seeing Grocerant sections in department’s stores and kiosk in malls in Europe / Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from crab puff pastries fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/grocerant or twitter.com/grocerant