Food manufactures are attracted to the Mix and Match meal component opportunities in the grocerant niche by consumer demand. Heinz hits a home run building brand value while leveraging a legacy of quality with contemporize consumer relevance via social media with customization and personalization both are hallmarks of the grocerant niche.
Utilizing Facebook you can now send personalized get well soup to your Facebook friends. Matthew Cullun, Heinz Soup Marketing Controller stated “Because Facebook is a place people choose to engage with our brand, we want to be there. Soup can be an emotive product and Facebook taps into that. Our use of these channels doesn’t replace TV, but it is a great compliment to it because it allows the consumer to spread the word and they engage more than they would with traditional channels such as TV or Radio.”
If you start noticing more of your friends catching a cold. Instead of sending them a Get Well Soon card, you can now send them a can of Heinz soup with a personalized label. Note: The promotion is only available for Heinz Soup UK’s Facebook fans. Each personalized soup come in two flavors, either Heinz Cream of Chicken or Heinz Cream of Tomato. For £1.99, Facebook fans can send a Get Well soup to their friends featuring the friend’s name on the label.
While Jones Soda popularized manufacturing personalization in the US, it’s clear that Heinz has taken things too a new level. Watch for additional manufactures entering the direct to consumer market with
customization and personalization products.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/grocerant or twitter.com/grocerant