Quality never takes a step back. Consumers evolve even as that
age. General Mills is very good at
understanding that consumers are dynamic not static. In an effort to elevate
brand relevance with legacy brand loyal consumers General Mills is
experimenting with a new play for the “Betty Crocker Generation”.
General Mills is now producing a new product line of frozen full
meals to be sold via delivery service.
Yes, just like the pizza man but consumers favorites. Here is the idea
market the meals to seniors, and the children of seniors worried that their
parents are cooking or eating properly. In fact they are considering offering a
packaged plan for hospitals too offer seniors living alone or not capable of
cooking for a while after returning home.
The new line of products can be found under the moniker Betty
Crocker Kitchens. The food-delivery
service, is partnering with supermarket operator Coborn’s and focusing on the
senior demographic at first.
The service is
a pilot, but if it works in Minnesota’s Twin Cities, General Mills could take
it to other markets
It would likely need new distribution partners if it goes that
route, of course, because Coborn's only has delivery service in the Twin Cities
and St. Cloud areas other grocery chains may welcome the service.
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