Tuesday, August 13, 2013

One Grocery Store Wants to Cook Your Dinner: Jack’s Pak-It

One grocery store in Texas has evolved with consumers and after 50 years continues to drive top line revenue and bottom line profits fending off the likes of HEB, Kroger, and Wal-Mart. Jack’s Pak-It is more than a legacy Mom and Pop grocery store.  Today Jack’s Pak-It wants to cook your Lunch and Dinner.

Jack’s Pak-It is a forward looking company that understand the consumer has changed and the key to success is changing with the consumer.  Jack’s Pak-It may have been the first Texas Grocerant.  Today Jack’s leverages fresh local products, time tested family recipes, and family style service that can’t be duplicated. 

Bundling mix and match meal component options that are prepared fresh in the store TO-GO including entrée’s, side orders, and deserts Jack’s is on target, pleasing an increasing number of customers  weekly.
With weekly lunch specials that include one meat and two sides for $ 6.49 with generous portions. Here is a sample of this weeks offerings:

Monday: Beef Tip or Roast Tenderloin with rice and gravy with a choice of white beans or navy beans, steamed broccoli, or squash casserole

Tuesday: Meatloaf or Italian Sausage w/Onion and Peppers with a choice of mashed potatoes and gravy, green beans, or backed zucchini with crusted bread crumbs.

Consumers are not eating less, shopping less they simply want to buy food that is prepared for them most of the time and assemble a customized meal at home.  Jack’s Pak-It understands the evolving consumer and is finding success evolving with them. For more on Jack’s visit: http://www.jackspakit.com/

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us www.FoodserviveSolutions.us ,via Email at: grocerant@q.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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