Restaurants are dealing with yet another competitor for dinner this
time from the grocery service FreshDirect.
Affinia Hotels in New York City has partnered with FreshDirect to offer
“ready-to-make-meals that will be delivered directly to the hotel.
Targeting extended stay guest will be launched at Affinia Dumont and
will be rolled out at Affinia’s other four New York City hotels later this
year. Affinia understand the growth of
branded ready-2-eat and heat-N-eat fresh prepared food and is capitalizing by
offering both a “Business Kit and a Healthy Kit”. Each kit will feature a variety of four-minute
meals some with microwavable options.
Today travelers are time starved more than ever Lisa Zandee, senior
vice president of brand management for Affinia Hotels said “Grocery delivery
from FreshDirect gives our growing number of extended-stay guests, from
international visitors and families to business travelers, the flexibility to
eat in and stock their kitchens with items they want,”… “It liberates them from
the limitations of room service, minibar and restaurant fare. Our work with
FreshDirect is part of our commitment to providing customized experiences for
guests.”
The price, value, service equilibrium is continues to rest in the
food sector. New avenues of fresh food
distribution are evolving with consumers. All food retailers must understand
that the consumer is dynamic not static.
Selling them what they want where they want it will always be a clue to
success.
Outside eyes can deliver top line sales and
bottom line profits. www.FoodserviceSolutions.us Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Visit: www.FoodserviceSolutions.us for more or Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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