Do you monitor restaurant, grocery, or any retail food sales numbers? If so you know that on July 25 2013, Starbucks delivered its numbers and that they reported double revenue and profit beating the street estimates. That is very impressive. Now consider that Starbucks is 42 years old. How old is your company? What are you’re year over year sales numbers?
With worldwide comparable sales (comps) of +8% and +9% comparable sales in the US Starbucks leads all other restaurant companies. That is what happens when in an Omni-channel food retail world a company’s focus is on the consumer first. Foodservice Solutions® clients and regular readers of this blog understand that Starbucks is a Food Merchant not just a restaurant selling coffee and coffee products.
Howard Schultz is a merchant first, food retailer second that edifies the Starbucks brand with consumer relevance. There were no excuses, justifications on or for the economy the past three years from Schultz. His focus is, was and continues to be on the evolving consumer and his desire to evolve with the consumer.
The grocerant niche filled with ready-2-eat and heat-N-eat fresh and fresh prepared food continues to drive top line sales and bottom line profits in every sector of retail foodservice today. Brand viability requires that contemporized relevance be maintained. In an Omni-channel retail world no company needs to look further than Starbucks when looking for an example of success. Success does leave clues. Starbucks is one clue.
Outside eyes can bring new light and assist in your successful growth by creating a platform of insights for consumer convenient meal participation, differentiation and individualization. Don’t wake up one day and find that you or your company slept; while consumers were on the move.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: firstname.lastname@example.org or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant