Thursday, August 29, 2013

McDonalds Wings in Football Meal Components

Nothing is as American today as eating chicken wings while watching college or professional football at home, at the game, in a bar, or at McDonalds.  McDonalds has long understood that 50% of Americans over the age of 18 are single.  Selling ready-2-eat meals and meal component is what McDonalds does better than any other company in the United States around the world.
With a national launch of Mighty Wings scheduled for September 9, 2013 and systemwide availability September 24, fast casual restaurants, bars and grocery deli’s be advised McDonalds is looking for your customers. 

McDonald’s spokeswoman Lisa McComb confirmed that “McDonald’s would sell Mighty Wings in orders of three, five and 10 pieces, starting at $2.99. In its Chicago-area test last winter, the three-, five- and 10-piece orders sold for $2.99, $4.79 and $8.99, respectively. An Extra Value Meal with five Mighty Wings cost $6.99 during that test.”

While McComb would not say if McDonalds is considering selling beer in any of its United States units as it does in Europe including France and Germany. You have to start wondering why Not or When will they?  Sure Pumpkin Lattes are nice, Pumpkin Pie is great but beer and wings are a mix and match meal made to order.

Chicken wings are a departure from the standard meal, wings are a mix and match meal for millions and millions of Americans and we believe that this McDonalds departure is not the last an dinner meal bundling options will be top of mind moving forward.  We are in an Omni-channel retail world and McDonalds going to win once again.

Steven Johnson is Grocerant Guru at Tacoma, WA based foodservice consultancy Foodservice Solutions® and can be found on linkedin, Johnson, Email Contact: Website:

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