Food retail may never be the same. This week Rite Aid showed off its latest
concept of wellness retailing, unveiling a remodeled store that is says is it’s
store of the future. Yes, the stores has
updates that include larger departments for pharmacy that include private
consulting rooms and over the counter medicines but it the fresh food that
Foodservice Solutions® Grocerant Guru™ thinks is ground breaking for the
chain.
Rite Aid has added a café and patio area,
serving coffee, tea, baked goods, sandwiches and ice cream. Following the
industry leading success of Duane Reade ( a division of Walgreens) and
Walgreens subsequent success launching fresh prepared food in select stores
around the country.
The café will complement Rite Aids
focus on ‘better for you’ food such as gluten-free and organic foods. Rite Aid
President and Chief Operating Officer Ken Martindale stated “"The Beverly Hills store is a
great example of how we are aggressively evolving the Wellness store format to
identify concepts that perform well and can be broadly applied to future
remodels and test new concepts, like our Fresh Day Café,” … the ultimate goal
of delivering a more personal and engaging customer
experience."
Plans are for another 450 Wellness
stores set for conversion by the end of fiscal 2015. The company has 4,600
stores in 31 states. If all 4,600 store eventually ad fresh prepared
Ready-2-Eat and Heat-N-Eat fresh food and a café this will contribute to
ongoing retail food industry disruption.
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. No other
foodservice research or marketing company has focused on the Grocerant niche
since 1991. For brand, product
placement, menu positioning assistance simply call Foodservice Solutions®
1-253-759-7869 or visit: www.FoodserviceSolutions.us .
No comments:
Post a Comment