Friday, September 4, 2015

Is Catering 7-Eleven’s Next Step?

When 7-Eleven announced its partnership with DoorDash for delivery in five new U.S. markets Foodservice Solutions® Grocerant Guru™ asked “Will 7-Eleven begin a regional office catering programs to drive incremental sales in these five new markets?” 

With the 7-Eleven and DoorDash partnership solidified providing on-demand delivery from participating franchise 7-Eleven stores in five major metropolitan markets across the United States. Beginning this week, 7-Eleven customers in New York, Los Angeles and Chicago will be able to order products from their local 7-Eleven stores, with the service rolling out to Washington, D.C., and Boston in the coming months. 

Can this strategic relationship become the foundation to drive 7-Elevens new focus on fresh prepared Ready-2-Eat and Heat-N-Eat food to new heights? Our team at Foodservice Solutions® thinks so.  This is DoorDash’s first partnership outside of the restaurant industry.  It is widely reported that the new partnership will include in-store marketing, local promotions and the availability of “Convenience Packs”, well that sounds like office catering to us. 

There can be now doubt that 7-Eleven’s expanded product assortment of grocerant niche Ready-2-Eat and Heat-N-Eat fresh foods and beverages to both office setting and household goods offer customers a one-stop shopping experience, which is a compelling value proposition to busy, on-the-go consumers. 

Raja Doddala, 7-Eleven’s vice president of innovation and omnichannel strategy stated; “This partnership between the world’s largest convenience store chain and a leading on-demand delivery start-up can redefine convenience. DoorDash’s technology, data analytics and commitment to the customer experience impresses us and makes them a great match for 7-Eleven’s omnichannel initiatives.”

Driving top line sales and bottom line profits today is more about inclusion than anything else.  By adding delivery 7-Eleven is expanding its reach, inviting new customers, while elevating its brand. 
Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or  Contact:

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