Wednesday, September 30, 2015

What do Blue Apron and Aldi have in Common?

At the intersection of the consumer and food retailers there are boundless commonalities. Foodservice Solutions® Grocerant Guru™ stated “the battle for share of stomach is ratcheting up and companies with the best business model are beginning to disrupt legacy operators.” 

One new business model that is working well and expanding is the ‘meal kit’ sector.  Blue Apron, which delivers recipes and fresh ingredients nationwide, recently launched Blue Apron Wine, a monthly service available to its customers that delivers wines chosen to pair with Blue Apron meals.

Blue Apron CEO and co-founder Matt Salzberg stated "Like the grocery category, wine is a large industry with low online market penetration,"… "Of the $38 billion in wine sales in 2014, less than $2 billion were direct to consumer.” So our Grocerant Guru™ says “there is nothing more natural than adding a Monthly service that pairs varietals with meals to drive incremental sales.”

Aldi the leading US discount grocery store has also announced that it will start selling goods online in the UK next year. It will begin testing online sales by selling wine by the case. Aldi had proven successful by utilizing a different business model with heavy emphasis on price. Price does matter.  

Now that both Blue Apron and Aldi are exploring / testing online ordering with deliver of fresh food and wine by the case.  We believe that is will create an incremental disruptive force for legacy fresh food retailers. This will create a platform of quality, and pricing options that many legacy retailers will not be able to duplicate.

For international corporate presentations, educational forums, or keynotes contact:  The Grocerant Guru™ at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all.

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