Time trumps price as a food commodity. Foodservice Solutions® Grocerant Guru™ found that “at noon 83% of households do not know what’s for dinner and at 4 PM 69% still don’t know what’s for dinner. One thing is clear; families are looking for dinner solutions every day.
Recently a conference titled, Marketing to Mom’s was held in Chicago and while we were not surprise with the findings we think you will be. The number one finding from the conference; “Mom’s biggest Frustration is Dinner!”
While not a surprise to our regular readers of this blog study found that “Moms are faking it while Quietly Freaking Out”. In fact 82% of Moms believe that brands can help them out. We agree. All food retailers need to be focusing on Ready-2-Eat and Heat-N-Eat meal solutions.
The second most reveling insight was that Moms are far more “digital than ever before spending 25 hours a week online.” In fact a “full 81% of moms report they are more likely to order online if there is some sort of loyalty / reward point system.” Where is your brand being viewed and by whom?
Bundling meal components that can be customized into a personalized family meal is the key factor driving the successful growth of the grocerant niche. The battle for share of stomach at dinnertime is well underway everyday by noon.
The Mom’s conference reveled that there are “9.8 million moms in Canada alone, and that they buy everything for everyone everywhere”. Where are you offering your food, selling food, traditional channels of fresh food distribution are slowing fading away as new non-traditional avenues are moving from trial, too trials, too highways.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us
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