Monday, September 14, 2015

Today Consumers Prefer Eating-Out While Eating-In

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to be a disruptive force driving change within the retail foodservice sector.  Legacy restaurant chains, legacy grocery store chains have to adapt to the evolving consumer or risk customer migration according to Foodservice Solutions® Grocerant Guru™ Steven Johnson.

In fact according to the National Restaurant Association “some 75 percent of foodservice consumption is off-premise”.  While delivery is an ever expanding point of fresh food distribution both restaurants and grocery stores are seeing an up-tick in Ready-2-Eat and Heat-N-Eat fresh food sold for out-of-store eating.  Consumers are increasingly going to a restaurant or grocery store in search of a ‘meal for now solution’ according to the Grocerant Guru™.

Fast growing 28-unit fast casual start-up Pizza Rev CEO Rodney Eckerman stated that “despite having a model built for in-store consumption, Pizza Rev sees a quarter of its pizzas walk out the door to-go”.  Even technology online / mobile food ordering Guru Noah Glass stated that “There’s a large shift in foodservice to food consumed elsewhere,” …“There’s an idea of using restaurants as a surrogate home kitchen. Someone else preps and cooks the food, but you still eat at home.”

Kind of reminds you of Foodservice Solutions® ground breaking research years ago on ‘The 65 Inch HDTV Syndrome”. Consumers never take a step back.  Today the number of ways to watch programs on your 65 Inch HDTV has increased exponentially and so are the points of Ready-2-Eat and Heat-N-Eat fresh prepared food according to our team at Foodservice Solutions®.

Where is your food being consumed?  Are you ready for a Grocerant niche program assessment? Grocerant Scorecard? Outside eyes can drive top line sales and bottom line profits.  Visit:  or reach out to our own Grocerant Guru™ Steve Johnson today for success clues at: 253-759-7869

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