Grocerant niche Mix and Match meal bundling success empowering consumers
to Eat-Out while
Eating-In
as regular readers of this blog
know is a key driver of grocerant sales building success. Eating-Out while Eating-In has picked up momentum
ever since Foodservice Solutions® Grocerant Guru® introduced the concept as he
rolled out integrated client programs for the Five P’s of Food Marketing back in 2007.
Integrating an Omni-channel retail
strategy works; Starbucks has proven it year after year
and Howard Schultz is a great Omni-channel Merchant according to our own
Grocerant Guru®
Now Bojangles’ is elevating it retail
platform utilizing grocerant Mix and Match meal bundling with consumer relevant
merchandise. Success does leave clues
and Bojangles’ has picked up the right clues.
Whether it’s a stocking stuffer, the perfect tailgating hoodie, or a
satisfying Holiday Family Variety Feast, a gift from Bojangles’ can make a
loyal fan’s holiday very special while expanding brand loyalty.
In
the past during holidays, participating Bojangles’ restaurants offer the
popular Holiday Family Variety Feast, consisting of eight pieces of specially
seasoned, hand-breaded bone-in chicken, 12 boneless Chicken Supremes, or
Homestyle Tenders, eight biscuits, a choice of three picnic sized fixin’s, and
a half-gallon of Bojangles’ Legendary Iced Tea. The Holiday Family Variety
Feast will feed eight to 10 hungry guests and makes planning a holiday meal so
much easier.
Understanding
the consumer need-set this time of year Bojangles’ online store is offering unique
gifts for that true Bojangles’ tailgating sports fan. Located at Bojangles.com,
while supplies last, the online store includes fan favorites like a Bojangles’
branded Corn Hole game, Patio Umbrella, and Captain’s Stadium folding chair. A
one-of-a-kind gift for that Bojangles’ fan in the family will definitely make
the season bright.
Randy
Poindexter Senior Vice President of Marketing at Bojangles’ stated “The holiday
season and Bojangles’ go together for many of our loyal fans, especially when
we begin promoting our convenient Holiday Family Variety Feast,” We congratulate Randy and his time at
Bojangles’ for entering the Grocerant niche Omni-channel retail world. Are you
Looking A Customer Ahead?
Invite
Foodservice Solutions® to complete a Grocerant
Scorecard or a Grocerant Program Assessment. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Call:
253-759-7869 or Email: Steve@FoodserviceSolutions.us
No comments:
Post a Comment