If
you think foodservice Ready-2-Eat and Neat-N-Eat fresh prepared food offerings
are dried-out crusted casseroles, rotisserie chickens, and yesterday’s limp
salad bar, think again. Consumers can now choose from an almost endless array
of appetizers, salads, entrees (prepared meals), snacks, and desserts all fresh
prepared full flavored, and consumers rate them as restaurant quality.
Back
in the day when Foodservice Solutions® very own Grocerant Guru® coined the term “grocerant” which regular readers of
this blog know refers to any food retailer (including restaurants) that offer
restaurant-style food as Take-Away, Take-Out,
Grab & Go, or offer in-store,
stand-up and sit-down restaurant Ready-2-Eat and Heat-N-Eat fresh prepared food.
Here are some examples; think companies the ilk of Ikea, Costco, Pinkies Liquor
stores, Chipotle, Wawa, Sheetz, and McDonalds.
While
a slowly improved economy has provide consumers the biggest appetite for going
out to eat in eight years earlier
this year,
the second half of this year looks as if
the grocerant niche is eating away at many in the legacy restaurant
niche, as restaurant sector sales are
slipping in the second
half.
There is a battle brewing for share of customer stomach. Are you evolving with
consumers? Are you garnering incremental share of stomach?
Foodservice
Solutions® team has documented an uptick of grocerant marketing activity during
the second half of the year. Clearly
customer adoption of grocerant niche products is underway. Do you understand the grocerant niche
customer? Do you need outside-eyes?
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
No comments:
Post a Comment