Sunday, December 27, 2015

Fresh Food Fast a Battle over Share Stomach vs Share of Segment

Foodservice Solutions® Grocerant Guru® has researched, discovered, documented, and detailed consumer’s desire for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food since 1991.  Today consumers don’t say, I want to go to a “fast casual restaurant, full-service restaurant, C-store, Deli, or QSR.”

Today’s consumer think “type” of food first, “time” allotted for the meal, and price paid.    It’s about real time, real food, and food discovery.  They have driven change within the price, quality, service, equilibrium according to Foodservice Solutions® Grocerant Guru®. 

One glaring fact that continues to stick out is only legacy industry insider’s talk segments, consumers never say I want to go to a fast casual concept or I want to go to a casual dining restaurant.   Consumers simply want fresh food fast. 

Non-traditional locations of fresh food distribution will continue to garner Share of Stomach in 2016. There are three questions that food retailers should be asking themselves as they enter 2016.  Those three questions are:

1.       Is my brand expanding and keeping pace with consumers?
2.       What new points of distribution will I try in 2016?
3.       Is my brand keeping up with consumers demand for quality fresh food fast?

There is a battle brewing in retail foodservice and it is for share of stomach. Anyone focused on share of segment is mistaken, or professionally disingenuous.   

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869 

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