The first two truly digital generations are as here fully 85 percent of Millennials and Gen Z search first online before buying according to Nielsen. Consumers of today and tomorrow expect, demand, and drive early adoption. Marketing, messaging, and brand magic must be digital in that we all agree.
What about the food? While quality visceral digital imaging is very important Foodservice Solutions® Grocerant Guru® says “your food must look as good on the table, or in the Take-Away or Take-Out container as is does on any digital devise.”
The fact is Millennials and Gen Z are in search of food ‘discovery’. They are looking for fresh food with bold flavors, appealing texture, and an authentic story that accompanies it. They prefer Ready-2-Eat and Heat-N-Eat food over cooking from scratch according to our Grocerant Guru®.
Much like their parents Millennials and Gen Z have embraced eating in front of a 65 inch HDTV albeit a 65 inch HDTV without cable TV but the internet. Yes, smart TV where they can connect with the ilk of Netflix, Facebook, ESPN, Hulu, and Amazon Prime.
Ready-2-Eat and Heat-N-Eat fresh will provide the sales lift to attract tomorrow’s customers. Just remember the food still must taste GOOD, Hot foods must be hot, and cold foods cold. There can be no lie your Food Must Come First, digital marketing, photo’s, and messaging come in second.
Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Call: 253-759-7869 or Email: Steve@FoodserviceSolutions.us
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