Local
independent and small regional convenience stores chains have been the heart of
the community and a staple in many Japanese neighborhoods forced by growth of
national chains are searching for ways to maintain customer relevance and fend
off threats from global competitors. The same thing is happing in every country
around the word according to Foodservice Solutions® Grocerant Guru®.
Let’s
look at some examples Ministop, which has six Indonesian outlets, the fewest
among Japanese companies, plans to cut costs by operating smaller stores and
revamping its product lineup. For example, the matcha green
tea-flavored soft ice cream it is promoting is selling three times as well as
the chocolate flavor, the company reported to local media. Ministop with promote more local flavored
products to edify each community.
Small
retailers like Alfamart, Indonesia's convenience store market grew about 13% by
sales in the first nine months of this year. Though that is down from 19% in
the same period last year, the growth is still significant compared with
midsize retailers such as supermarkets, which saw 3.6% growth according to
Alfamart. Wawa, Sheetz, and Rutter’s all growing units in the US while
traditional grocery stores continue to see unit count declines year over year.
Japanese
players are not alone in their "go small" approach. In Vancouver
British Columbia, Happy Vending is finding ways to
make the grocery store footprint smaller. Happy Vending allows operators too
increase the number of smaller outlets in train stations, high rise office, or high
rise apartment building where there is shortage of space to build stand-alone branded
stores.
Branding non-traditional units into
previously unthinkable locations allows brands to expand valued relationships
with local relevance and increase quality consumer touch-points. Success does
leave clues and doing things differently and drive top line sales and bottom
line profits.
Are you trapped doing what you have always done and
doing the same way. Interested in
learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail
food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
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