Friday, March 4, 2016

Aldi‘s Silent Success

Foodservice Solutions® Grocerant Guru® understands the undercurrents of success driving retail foodservice today.  No one need look past the fastest growing grocery store chain the United States to find success.  That chain is Aldi with close to 1,500 stores that are open today.  They have an additional 300 scheduled to open by the end of 2018.   

Aldi is a global grocery giant that has become a disruptive grocery retailer. How, Aldi has displaced Walmart as the “LOW PRICE LEADER”.  In fact Aldi’s prices for fresh produce and packaged goods are roughly 30% lower than Walmart's, according to a recent price check.

Price and food quality are why consumers return to Aldi week after week according to Foodservice Solutions® Grocerant Guru®.  However, the often over looked are the undercurrents of Aldi’s success, it is their ability to adapt to different markets around the world by listening to consumers then responding appropriately

Here is but one example from here in the United States.  Aldi just made it easier for more people to shop at their  stores by accepting credit cards.  Aldi , previously accepted only cash and debit cards, is now accepting all major credit cards, including Visa, MasterCard, Discover, and American Express.

Aldi CEO Jason Hart stated, “As ALDI continues to evolve by expanding its product lines and moving into new markets, the way we do business will continue to evolve as well. We care about being able to make our customers' shopping experiences simpler and better every time they come to see us; and offering them the convenience of using their credit cards will help us do just that.”

Success does leave clues and Aldi has picked many of the up along the way.  The ‘halo’ of ‘better for you’ includes the acceptance of credit cards and an effort to offer more organic and natural food brands. When Aldi will reach its goal of 2,000 stores in about two years the only way for legacy retailers to compete with a sector disruptor is to differentiate.  How with Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.    Are you a legacy retailer about to be stuck in the middle?  Why?  

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for grocerant niche convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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