Saturday, March 12, 2016

Foodservice Grocerant Meals are Family Friendly

There is no doubt that non-traditional points of fresh food distribution are disrupting the foodservice status quo according to Foodservice Solutions® Grocerant Guru® Steven Johnson.  Meal Kit companies are now reporting sales of $ 1 Billion a year, C-store foodservice is up double digits year over year. 

Meal components can be found at Walgreens, CVS, Liquor Stores, C-stores, Restaurants, Furniture stores (Ikea-$2 billion a year in sales), Nordstrom’s, Rite Aid, and to mention a few.  Customization and personalization of an individual meal or a family meal can be a composite form any of or all of the above examples according to Foodservice Solutions® team. Why the need for such choice?

The family and family dinning has evolved. The Food Marketing Institute (FMI) reportl U.S. Grocery Shopper Trends found that “While only 28% of Boomers are from multicultural households, nearly half of Millennials do. This translates into a growing interest in diverse dining and food experiences, thus more choice is needed. 

The report went on “25% of Gen Zers are interested in Indian food vs. 11% of Boomers. Shifting the topic to Vietnamese food, 23% of Millennials indicate and interest vs. 8% of Boomers.” Millennials are in search of discovery when it comes to food.

Thus the rise of alternate food channels like food trucks and micro-restaurants has meant today’s younger consumers are looking for particular items like wings, halal food and new pizza toppings by a flavor choice rather than a particular cuisine.

Back in the day the household was different 1960, nearly half of households had children under the age of 18 (49%). That number has dropped in 2014 to 28%. Single-person households were almost unheard of in 1960 (13%), whereas today 28% of people live alone and 50% of adults over the age of 18 are single.
Other insights emerging from FMI’s research show that:
  • The household’s “primary shopper” remains female (57%), but men are right behind at 43%.
  • 23% of U.S. shoppers fall into a “shared shopper” role with meal planning, prep, shopping and cooking divided equally among members of the household.
  • About 25% of adult meals are eaten away from home each week.
  • Out of a possible 5.1bn adult meals/week, 890mm are skipped.
  • Those eating away from home list convenience 53% as the primary factor  with just 17% saying the food was better.
  • A whopping 415mm meals/week are being eaten in the home, but with food bought from restaurants, non-traditional location or meal-kit companies.
Being family friendly requires being where the family shops. Foodservice customer relevance requires inclusion into new non-traditional locations.  The customer is dynamic brands must be as well.  Since 1991 has been the leader in the grocerant niche. Contact: for Outside Eyes to drive your top line sales and bottom line profits

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