Wednesday, March 16, 2016

Uber’s Food & Restaurant “Instant Delivery” is Ramping Up

UberEATS new food and restaurant delivery service debuted this week along with a new food delivery app in four U.S. cities: Chicago, Houston, Los Angeles, and San Francisco.  Ready-2-Eat and Heat-N-Eat fresh prepared food has never been so easy to get according to Foodservice Solutions® Grocerant Guru®. 

Times they are a changing, at first, Uber only offered lunch delivery via UberEATS, which first launched in beta back in 2014. Drivers would carry around pre-made meals and deliver them to users who ordered within the existing Uber transportation app. Uber increasing is becoming the king of evolving food for time starved consumers, offices, and delivery.  

With “Instant Delivery” Uber has created a food-focused standalone app that offers not only lunch delivery that they re-branded from UberEats to “Instant Delivery”.  Driven by demand Uber is also expanding to offer food delivery more hours and from more restaurants. 

In another twist of service with “Instant Delivery” customers will be able to pick from full menus at hundreds of different restaurants, rather than just the curated meals with the original lunch delivery service.  The SFGate reported “that customers will pay a $5 delivery fee in San Francisco, but that will be waived initially as Uber tries to attract more users.”

The “Instant Delivery” app, already available in Toronto, will arrive in Atlanta, Austin, Dallas, Melbourne, New York, Paris, Seattle, and Washington, D.C. soon.  Is not waiting for success they are driving success (No Pun intended).  Clearly other companies in the food delivery business will face stiff competition as Uber’s “Instant Delivery” ramps up according to our Grocerant Guru®. 

Uber, has raised more than $8 billion, faces a flurry of competition in the food delivery market with startups and corporations a like utilizing technology to help get food, grocery items, and other products in the hands of consumers in the most efficient way possible.  

Companies the ilk of DinnerCall, DoorDash, Munchery, Caviar, Postmates, Bitesquad, Seamless, Gobble, GrubHub, Farmigo, Eat 24, and many others will have to raise money to compete with “Instant Delivery” or end up in a quagmire. TechCrunch reported that SpoonRocket shut down after failing to raise more investment.  Are you positioned to win? 

Visit:  if you are interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or Email:

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