What’s faster than a cross country semi on an interstate running late, a
bullet train in Europe, or a two year old on a sidewalk as soon as you take
your eye of him? Ah the answer is
popcorn popping in a food truck and customers smelling freshness and lining
up.
You
guessed it Doc Popcorn, the world’s largest
popcorn franchise retailer, as figured that out is currently rolling out its
first PopTruck. Building a brand and
loyal followers in an Omni-Channel retail world is a lot of hard work but Doc
Popcorn is doing a lot of the right things with its PopTruck.
Twin
Cities proprietor Bill Bentz, just happens to owns and operates the Mall of
America Doc Popcorn location with his wife and two daughters, is spearheading
the brand’s first foray into the food truck industry.
News
reports stated that “The PopTruck, essentially a store on wheels, offers a
variety of Doc Popcorn’s gourmet popcorn flavors and craft sodas. In addition,
it will offer frozen lemonade in the summer, and locally roasted coffee and hot
chocolate during cooler months. The new food truck model allows the Mall of
America Doc Popcorn location to mobilize and be an active community business.”
In
addition “The PopTruck is available for local reservations such as
corporate/employee events, customer/student appreciation days, civic
celebrations/events, sports tournaments, graduations, weddings and other
celebrations.”
Bentz
stated “At our Mall of America location, I never tire of seeing kids’
excitement over popcorn,” …“With my eldest daughter taking over the management
of my Doc Popcorn store in the mall, I wanted to find a way to expand the
business and stay connected to my customers. The PopTruck is an opportunity for
me to spread happiness and smiles all over the Twin Cities community.”
Multi-channel
is important today. Rob Israel, founder
of Doc Popcorn and ‘Big Pop explained
that the PopTruck brings Doc Popcorn
into the fastest-growing segment in foodservice. The food truck industry has
increased 12.4 percent over the past five years and is expected to reach $2.7
billion this year.
Israel
continued “Bill’s PopTruck is an exciting opportunity for our brand to test the
food truck model,” …“Bill came to us with the idea and we co-created the
concept. The PopTruck is the first of its kind for Doc Popcorn, so we’re
excited to see how it’s received in the Twin Cities and determine if others in
our franchise family may also benefit.”
Positioning
is so important according to our own Grocerant Guru® noting that popcorn is considered a “better-for-you
snacking option”, Doc Popcorn creates its own proprietary flavor blends using
high quality ingredients free of trans fat, MSG, artificial colors and
preservatives. Gourmet popcorn flavors include Klassic Kettle, Sinfully
Cinnamon, Triple White Cheddar, Sweet Butter, Cheesy Cheddar, Better Butter,
Caramel Kettle, Hoppin’ Jalapeno, Salt-n-Pepper, and can be mixed and matched
for a variety. Are you expanding your brand?
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information
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