Good retailers understand their
customers and Which Wich is one of
those retailers according to Foodservice
Solutions® Grocerant Guru® Steven Johnson.
Regular readers of this blog know that the customer is dynamic not
static, thus when the customers move retailer must move with them.
Recently
Wich Witch reveled that it
is making moves into the supermarket segment.
Which Wich announced a new partnership that will put units of
fast-casual sandwich brand inside 15 Crossroads IGA stores nationwide
AJ
Schuler, Which Wich's manager of franchise development, said in a statement, “Five
of those locations are expected to open within the next year through the
partnership deal struck with Crossroads IGA’s parent, Houchens Industries.
Schuler
continued "As we continue to grow our footprint into the non-traditional
space, finding great innovative partners like Houchens is crucial to our long
term development strategy,"
Restaurants
today must understand that new avenues of distribution are vital to growth and
consumer relevance of your brand according to Foodservice Solutions® Grocerant
Guru®. Is your brand expanding its
reach?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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